Alluring Foliage Logo

A company logo was designed for my crafting business, Alluring Foliage, using vector art in Adobe Illustrator. “Handcrafted “foliage” to decorate yourself and/or home” is the motto of Alluring Foliage and the shop theme plays off of the word “foliage” by using various plant designs. The logo design incorporates the company name and gives the idea of foliage: a cluster of, or an ornamental representation of, leaves, flowers, and branches. The logo has connected uppercase letters A and F within a triangle to symbolize a leaf or tree. A small cluster of leaves are incorporated in the logo to help invoke the idea of foliage. The font used in the logo is a playful script that gives the idea of handwritten letters and reinforces the handmade quality of the company.